Popular Professional Development Programs Return

The South Florida Theatre League Announces Return of Two Popular Professional Development Programs and Unified Auditions

For immediate Release
Contact:  Andie Arthur
andie@southfloridatheatre.com / 954-557-0778

June 27, 2021


The South Florida Theatre League is excited to bring back three popular programs this summer – Gaby Tortoledo’s Social Media and Branding Workshop for Artists, a third cohort of the AntiRacism Theatre Strategies (ARTS) with consulting firm Alexander Christie, and Unified Auditions.

“All three programs have been successful in the past and we’re excited to bring them back to the community,’ says executive director, Andie Arthur. “Helping artists and organizations with professional development and building skill sets is a core mission of the League.”

Social Media Marketing and Branding with Gaby Tortoledo
Wednesday July 12, 7:30 PM, over zoom
Tickets are $15, $10 for SFTL members and available at www.southfloridatheatre.com

Let’s face it, in the past decade, the online community has become an —almost— make it or break it, virtually FREE, publicity platform. Come learn the ropes on how to make the most out of your online presence and manage your public image as a professional theatre artist.

With a quick course on how to define and translate your brand into the virtual world, maintain a consistent presence throughout the different platforms, and how to best engage with your professional audience/followers, this workshop is designed to ensure you look your best when you can’t be in ‘the room where it happens’.

With over a decade of experience working in Visual Communications, Marketing, Community Management, and Graphic Design, Gaby has worked with clients in the US, Latin America, and the UK. Now exclusively dedicated to theatrical marketing, current clients include Theatre Lab, FAU’s Department of Theatre & Dance, the South Florida Theatre League, Song Cycle Intensive, and, of course, her own public image. Gaby holds a BA in Graphic Design and Business Administration and a graduate degree in Visual Communications from the University of the Arts London. 

The Launch of the 3rd AntiRacism Theatre Strategies (ARTS) Cohort

In September 2020, eight theatre companies (City Theatre, Florida Children’s Theatre, Maltz Jupiter Theatre, Miami New Drama, New City Players, Slow Burn Theatre, Theatre Lab, and Zoetic Stage) embarked on a six-month pilot program with consultants Christina Alexander and Katie Christie of Alexander Christie to develop an antiracist action plan for their respective organizations. Alexander Christie provided monthly workshops, individualized coaching calls, and affinity group spaces from September 2020 to February 2021, working with the eight companies on antiracism values and vision, implicit bias and systems analysis, and aesthetic perspectives.

A second cohort was launched in 2021, with six participating theatres (Island City Stage, J-CAT, Juggerknot Theatre Company, MNM Theatre Company, Momentum Stage, and Thinking Cap Theatre). This cohort embarked on the same process that the first one did with six months of working with Alexander Christie to develop an antiracist action plan.

This third cohort is a shorter time frame of six weeks with weekly meetings and with an all-day in person session planned, which is the first for the ARTS series. This cohort was also designed so that leaders from previous cohorts could come back and participate with brand new organizations. The organizations participating in the third cohort are City Theatre, Florida Children’s Theatre, lakehouseranchpng, Lesbian Thespians, Lost Girls Theatre, and Miami New Drama.

A video from the participants of the 1st Cohort: https://southfloridatheatre.org/20/antiracism-theatre-strategies/

For more information about Christina Alexander and Katie Christie of Alexander Christie, visit https://voicesunited.org/meet-the-team/

Unified Auditions

The South Florida Theatre League’s Unified Auditions allow for actors to audition in front of multiple theatre companies at one time. Because we had such an overwhelming response from actors to our February auditions, we’re holding another round of auditions on Monday July 17 from 5:00 to 10:00 PM at Florida Atlantic University’s main campus in Boca Raton. To sign up for a time slot, visit www.southfloridatheatre.com.

Only members can sign up; however, the League does offer a limited number of membership scholarships to BIPOC (Black, Indigenous, and People of Color) actors, as part of our commitment to a more diverse field.

For information about the South Florida Theatre League, visit www.southfloridatheatre.com.

The South Florida Theatre League is supported in part by the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners.