An Audience Development Program
Contact: Andie Arthur
firstname.lastname@example.org / 561-445-9244
March 29, 2016
MIAMI, FL: On April 1st Front Row, the South Florida Theatre League’s new audience development program will make its debut. Front Row has been designed to appeal to people who enjoy attending all types of theatre in all types of settings – from large professional playhouses to intimate performance spaces; from Equity companies to Community Theatre. The program includes South Florida Theatre League member theatres and theatre companies in Miami Dade, Broward, Palm Beach, and Monroe Counties.
During its 22 years of representing theaters and working professionals in the industry – from actors and directors to stagehands and box office personnel – the South Florida Theatre League has never had a “friends of” organization to support its efforts.
Front Row promises to ‘bring inside information about what goes into creating a theatrical production, and will offer theatre patrons the chance to get a little bit closer to the mysteries of how theatre works!’ The program’s benefits will include opportunities not often offered to ‘regular’ theatre goers, including back stage tours, talk backs, and meetings with actors, directors, and playwrights. Other benefits will be added as the Front Row evolves, however reduced price tickets will not be part of the program.
All the special benefits available to Front Row members will be listed on the League website (www.southfloridatheatre.com).
“I think Front Row is an excellent way to engage and grow our audiences,” says the League’s president, Carol Kassie. “It will offer patrons a unique opportunity to learn more about the many aspects of the production side of our industry. I believe it will enhance their theatrical experience, and provide them with a deeper appreciation and understanding of what goes into the making of a show.”
Revenue generated by Front Row will help support the South Florida Theatre League in its mission to nurture, promote, and advocate for the South Florida theatre industry
The South Florida Theatre League unites member theaters at all levels from the professional organizations that hire Equity actors to community theatres that give amateurs a chance to test their skills. Everyone who works in the theater industry in South Florida is eligible to be a member of the League.
Front Row memberships will be available to the general public for $75 per person or $125 per couple on the League website (www.southfloridatheatre.com) beginning April 1st, 2016.
For more information about Front Row and/or the South Florida Theatre League, contact Andie Arthur at email@example.com /954-557-0778 or visit the League’s website at www.southfloridatheatre.com.